Since 1997 / Nearly three decades of experience
From an Iranian brand.
To an international journey.
ASIAAMP traces its roots to 1997 and the creation of the ASIA brand in Tehran—a journey that began with audio-visual design and manufacturing and continues today as an international commercial and engineering group.
01 / ORIGIN1997 2005 2010 2015 TODAY
From ASIA in Tehran to ASIAAMP in Taiwan
Mohammad Karimi co-founded Avaye Soroush in Tehran in 1997, designing and manufacturing audio-visual products under the ASIA brand. A 1998 sourcing trip to Singapore and relationships established with Chinese suppliers in 1999 advanced the product technology. Planning for a new international structure began in late 2004, and ASIAAMP was established in Taiwan in 2005 with Taiwanese technical direction and production in China.
The ASIA brand
ASIAAMP established
Avaye Soroush Barook
Ownership evolution
ASIAAMP commercial group
Founder & original co-founders
ASIAAMP combined Iranian market experience, Taiwanese technical knowledge and Chinese manufacturing expertise. Professional collaboration continued after the 2015 ownership transition.
Founder & Director of ASIAAMP
Mohammad Karimi
Brand direction, product engineering, solution design, factory selection, market development and supply-chain management are led directly by Mohammad Karimi. His experience—from industrial manufacturing in China to specialist project delivery in Iran—underpins the group’s technical and commercial decisions.
林晓雯
Lin Xiaowen
Original Chinese co-founder; continuing support collaborator
张伟
Zhang Wei
Original Taiwanese co-founder; continuing support collaborator
04 / ENGINEERING & PRODUCTION
Our design. Production under our control.
The products are not simply relabelled goods. Product definition, design, engineering, specification selection and technical development are directed by ASIAAMP.
Dedicated factory
Paging amplifiers are produced at the group’s dedicated factory in China.
Selected contract production
Other product groups are commissioned from specialist Chinese factories to ASIAAMP’s design and engineering direction, with manufacturing and quality controls carried out through production.
Iran is ASIAAMP’s largest market. Over the group’s operating history, products have also been supplied or traded in the following markets:
From assembly to final testing
A visual view of assembly, acoustic quality control and electronic testing across specialist production lines.
These are photorealistic representations of manufacturing and quality-control processes, based on actual ASIAAMP products.
05 / AREAS OF ACTIVITY
A complete ecosystem for professional projects
Professional audio & pagingVideo and content distributionProfessional lightingMusical equipmentVoltage stabilizersUPS and backup powerLED displays and digital billboardsVideo walls and monitoring rooms
ASIAAMP group brands
ASIAAMP / ENGINEERING RESPONSIBILITY
Talk to ASIAAMP↗Our responsibility starts with design and continues beyond delivery.
ASIAAMP treats engineering, product selection, manufacturing coordination, specification control, systems integration and technical support as one continuous chain of responsibility.